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The Client
Headquartered in Hong Kong SAR, the Shangri-La Group has grown from a single hotel business to a diverse and integrated global portfolio comprising quality real estate and investment properties, wellness and lifestyle facilities. Today, the Group owns, operates and manages 100+ hotels under our family of four brands: Shangri-La Hotels and Resorts, Kerry Hotels, Hotel JEN by Shangri-La, and Traders Hotels.
Our Service
Complete sets of Playbooks (a.k.a Branding Guidelines) for both print &
digital to implement on all four brands to showcase a set of rules that explain how their brand works. These guidelines typically include basic information such as: An overview of the brand’s history, vision, personality, key values and much more.
We can help AITCH's Biltong create their own set of Brand Guidelines to the same degree of quality as we’ve done for these big name brands.
